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Adsfactor becomes first Asian ad network included in
comScore ad network ranking

Move brings greater transparency to advertisers and agencies across the region


Hong Kong, November 11, 2009 – Adsfactor (www.adsfactor.com), an Asian focused online ad network today announced that it has been officially included in  comScore’s (www.comscore.com) ad network ranking and is the first Asian based ad network to be included in this ranking. Full data will be released in mid-November and includes Adsfactor Hong Kong, Singapore and Malaysia. Adsfactor China is expected to be included in the coming months.

comScore, Inc. is a global leader in measuring the digital world and preferred source of digital marketing intelligence. Adsfactor is a leading Asian online ad network that operates local networks in China (Hong Kong, Beijing, Shanghai) and South East Asia (Singapore, Malaysia). Adsfactor is a wholly owned subsidiary and the ad network division of Pixel Media Group, a leading online advertising sales company in Asia.

According comScore, Adsfactor currently ranks as the second largest ad network in Hong Kong by user reach and boast over 1.9 million monthly unique users reached (48.4% reach) in Hong Kong, slightly behind the ad network market leader at 2.2 million monthly unique users reached on its Hong Kong Content Network. Adsfactor expects that with the inclusion of its China network, it will become one of the largest ad networks globally in terms of number of users reached.

Kevin Huang, CEO of Pixel Media and Managing Director of Adsfactor, said: “We are pleased to be the first ad network from Asia to be included in comScore’s ad network ranking demonstrating our commitment to transparency. Making available trusted third party data about us to advertisers and agencies gives our customers further confidence when purchasing advertising on our ad network. We look forward to our continued partnership with comScore to provide advertisers and agencies with more in-depth data about our ad network.”.

He adds, “ Within a short period of time since our inception, we have become the second largest ad network by users reached and it is our commitment to continue building our ad network to be the market leader in each market and throughout Asia based on quality websites that we hand pick one at a time. “

Will Hodgman, comScore executive vice president for the Asia-Pacific region said, “Ad networks are vital to the success and growth of the digital advertising economy. In Asia’s dynamic online environment, it is increasingly important for advertisers and agencies to evaluate accurate behavioural audience data when buying advertising across the Web. comScore is pleased to provide Adsfactor with reliable, third-party measurement of its network sites.”

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About Adsfactor

Adsfactor is an Asian focused online advertising network with local ad networks and offices in China ( Hong Kong, Beijing and Shanghai) and South East Asia ( Singapore and Malaysia) with expansion plans throughout Asia.

Adsfactor offers online advertising solutions through its ad network that is segmented into various content and demographic channels while providing website publishers with a sustainable way to monetize their advertising inventory through an independent and trusted third party. The company also owns Adsfactor.TV, an online TV advertising platform allowing advertisers to run TV commercials on the Adsfactor Network.  

Adsfactor is a wholly owned subsidiary and the ad network division of Pixel Media Group. For more information, visit www.adsfactor.com  

About Pixel Media

Pixel Media is an Asian focused online advertising sales company headquartered in Hong Kong with offices in seven key cities throughout Asia covering Greater China and South East Asian markets and is listed on AIM, London Stock Exchange (Ticker: PIXL.L).

Pixel Media specializes in the sale of branded display online advertising on behalf of premium branded web publishers while working closely with advertisers and agencies to deploy effective digital marketing campaigns for valuable brands. For more information, visit us at www.pixelmedia-asia.com.

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo  

 

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For more information, please contact:

 

Adsfactor Limited

 

Kevin Huang
Tel: +852 2851 2490
Email: kevinh@adsfactor.com
 


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